New Covent Garden Market’s British Flowers Week is back in bloom for its 10-year anniversary, 12th – 19th June 2022
British Flowers Week – a campaign run by New Covent Garden Market, the UK’s premier wholesale Flower Market – is returning for its 10th year between Sunday 12th and Sunday 19th June 2022. The week-long celebration highlights the beauty and variety of British cut flowers, foliage and plants, as well as the amazing work of the florists, growers and wholesalers who put British-grown flowers in the spotlight.
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Everyone is encouraged to get involved by decorating their windows with British flowers to mark the week. Whether it’s with a single stem, a bouquet made from garden flowers or a spectacular display, a decorated window will signal support for the British flower industry this June.
In the past, NCGM have run a series of virtual and face-to-face events each British Flowers Week. This year, they are going online and aiming at a wider audience – and we would love to see the work of anyone and everyone who is involved in the sector or enthused by the incredible array of homegrown blooms, foliage and plants that’s in season right now.
Share your designs, share your shop windows and share your inspiration and we will help to tell the nation. Britain has such a strong heritage of wonderful floral art; it’s something we can all be proud of so let’s get it out there for everyone to see!
Don’t forget to copy and tag us on everything you do!
#BritishFlowersWeek #NewCoventGardenMarket #britishfloristassociation
How to get involved
• Create a British Flowers Week window with your own British flowers, foliage or plants, whether they’re from the garden, a local grower, florist or wholesaler, now is the time to get creative. Take it a step further with New Covent Garden Market’s downloadable toolkit which includes cut-out materials, posters, and tips to get the most out of the week.
• Take a picture of your British Flowers Week window and share it on social media using #BritishFlowersWeek and tag @MarketFlowers to show support for British blooms. Displaying a bouquet is the perfect way to spread a little joy and encourage others to decorate their windows. New Covent Garden Market will be reposting the best displays throughout the week, so it’s worth keeping an eye out to catch all the beautiful windows from across the country.
The Florists
The Garden Museum’s annual British Flowers Week exhibition is returning 9 – 13 June 2022, in partnership with New Covent Garden Market, the UK’s premier flower supplier. Uniting florists, flower growers and flower lovers, British Flowers Week is a celebration of British-grown flowers and the immense creative talent in floral design to be found across the country.
This year’s exhibition at the Garden Museum will see five of Britain’s top florists – Frida Kim, Harriet Parry, Kate Wren Flowers, McQueens Flowers, and Wagner Kreusch – creating sculptural flower installations with seasonal, sustainably-sourced, British-grown flowers, arranged using environmentally friendly materials and methods.
These show-stopping installations will transform the Garden Museum into a five-day immersive floral wonderland filled with the heavenly scents and colours of beautiful British blooms.
Theme: The Future
The theme for this year’s exhibition is ‘The Future’, and the florists will create original large-scale site-specific floral sculptures in response to this theme, inside the Garden Museum’s historic Grade 2* listed building. Interpretations of the theme may explore subjects of sustainability, the future of floristry and its impact on the environment, and the intersection of nature, humans and technology.
Frida Kim
Frida Kim’s ethereal arrangements are underpinned by a reverence for nature that began in her earliest years, which were spent growing up surrounded by the unspoilt beauty of the Korean countryside. Whether a sculptural installation or a small arrangement, Frida approaches each task with the same intention: to make art that touches people and tells a story. Frida’s work has an air of refinement that belies layers of complexity. Seasonality and sustainability play an important part in her creations which combine Eastern and Western sensibilities to convey a strong visual message using the most delicate fresh and dried materials.
Harriet Parry
Combining her love of flowers and nature, with her background in Fine Art, Harriet Parry produces playful pieces conceived as works of art.
Harriet works with flowers across various artistic disciplines. Paying close attention to detail, colour, texture, and composition, with a touch of the unexpected. Referencing both contemporary and historical art, fashion, and film, she seamlessly unites these with the world of floral design. This approach is particularly evident in her series “Flower Interpretations”.
Harriet’s designs ask people to pause. Study them. To share in the wonder of nature, and to ultimately create, just for a moment, a sense of stillness in our fast-paced world.
Kate Wren Flowers
Kate Wren Flowers is founded by Kate Kashiri. Growing up in the vibrant heat of Zimbabwe, the garden was her happy place. Filled with marigolds and wild foliage, Kate loved spending time outside among the flowers.
After working in finance for several years Kate decided to take a plunge and follow her heart, beginning her floral journey in 2018. Working with flowers is a way for her to connect with nature. Kate loves designing but most importantly loves seeing the joy on clients faces when the final look is achieved.
McQueens Flowers
McQueens Flowers is one of the world’s most admired luxury floral design brands, with a reputation for creating memorable floral designs in 5-Star hotels such as Claridge’s in London and The Peninsula in New York, and for events such as Vanity Fair’s Oscars After Party in Beverly Hills and The Evening Standard Theatre Awards in London.
Central to the brand’s success and reputation is its world-famous flower school, which establishes a platform for forward-thinking creative exploration and the championing of sustainable floristry techniques – not just for its employees but for current and future generations of talented florists across the world. We wish our BFA member McQueens the best time in this flowery week.
Wagner Kreusch
Wagner Kreusch is a London based florist born in Brazil best known for his long career dedicated to teaching floristry and his graphic and sculptural work highly inspired by contemporary Ikebana.
In 2017 he co-founded the London Flower School, which has become renowned around the world for pushing boundaries of education in the flower industry. As LFS Co-founder and Creative Director, Wagner’s focus was to bring awareness to floristry as an art form and to use his voice as a teacher to serve the industry that he is so passionate about. Within the last year Wagner took the opportunity to be fully immersed in the garden, embarking on a new journey to develop his art practice promoting the profession of floristry in the hope that more people can experience its powerful healing qualities as well as highlighting awareness of the fragility of our natural environments.
About New Covent Garden’s illustrious Flower Market
The renowned New Covent Garden Flower Market, which spearheads the annual British Flowers Week, is home to 20 world class floral wholesalers including two Royal Warrant holders who supply flowers and plants to the country’s most prestigious households. The Flower Market is at the heart of the floristry industry in London and beyond, supplying the majority of London’s independent florists, from high street retailers to high-end event companies and with the market’s flowers ending up in royal palaces, shops, market stalls, hotels, offices, parties, homes, weddings and funerals.
“New Covent Garden Market is vitally important as a unique and indispensable one-stop-shop for everything that’s new and on-trend in flowers, plants, foliage and sundries,” said Simon Lycett. “You can buy some of the flowers online, of course, but you don’t get to see how they look when combined in one place, and for me, buying online feels very uninspiring. When you see so many different flowers, colours, and textures next to one other within the Flower Market, it inspired and sparks ideas – you begin to combine things you may never thought of putting together. That juxtaposition of products isn’t available anywhere else, and never on a screen!’
“When you buy product online, you also don’t get to benefit from the incredible expertise and knowledge which is intrinsic to the wholesalers at New Covent Garden,” Simon added. “Through a quick conversation, you will not only find out what’s blooming and beautiful today, but what you can expect to be arriving in the weeks ahead and that’s so important to florists like myself as we are often planning for future events.
To find out more about how to get involved with New Covent Garden Market’s British Flowers Week campaign, visit www.britishflowersweek.com and follow @MarketFlowers on social media.
Thnak you to New Covent Garden Market Authority and Storm press for the images and content.
