Vision 2020 Workshops - British Florist Association

Vision 2020 Workshops

Two fabulous workshop to help build your marketing awareness.

1.Things to do NOW to grow your Instagram

Paul Ince, like minded media.

We all know that Instagram is the key platform for florists to show their skills and personality. Indeed, the RHS and other flower show organisers look at Instagram accounts to get a measure for how popular a florist is and it’s a factor in selecting exhibitors. But there’s so much to the Instagram platform, how can you possibly know what will have the greatest impact – and that’s when you have time to use it!

In this fast and furious 90 minute session, social media expert Paul Ince will whizz you through features and trends that are winning Instagram so that you can up your #GramGame and get noticed.

Tickets Cost £40.00 for members and £50.00 for non members.

Workshops will run Saturday 25th April 1.30- 3.00 pm or 3.30 pm till 5.00 pm.

Paul Ince is a digital marketing strategist who believes that the people working within the business are best placed to talk about it. With 20 years’ experience he has supported many businesses to increase their visibility online and grow their business through digital technology. He speaks frequently on the subject of how to improve the way businesses have conversations with their customers and clients via the world of digital, and occasionally analogue, marketing. 

2. The 5 answers to website success

”A dusting of creativity and a sprinkling of common sense!”

We all know that having a website is the online window to your shop and vital for any floristry business. But what if you could turn that window into a door, inviting your customers to come on in and buy? Did you know that when a visitor lands on your website, you have five seconds to grab their attention and keep them where they are? As technology and digital trends change it is essential to give your website some regular TLC to stay up-to-date, weed out the junk and impress your customers.

In this 90 minute workshop, award-winning designer Mark Northeast will take you from ‘’ to website success with his 5 easy steps YOU can take away today. We share top tips to teach you the difference between CTA and SEO, spot-on branding and buy me now descriptions to boost your online sales.

Mark Northeast, Head of Design and Business Services at floristPro is a self-taught creative specialising in web and branding with a background spanning 20 years in the industry. A keen advocate for user experience (UX), Mark works closely with his team to research and understand the ideal purchasing journey of a customer, helping florists to maximise the features of their floristPro website.

Focusing his knowledge on how to improve online shopping is only part of his role at floristPro. Mark’s passion for design, attention to detail and blunt approach helps ensure your customers know who you are, what you offer and how to build their trust to win their custom, is something Mark thrives on.

Mark will give you his own honest insight into all things good and bad about website design… just don’t get him started on his love of cooking!

Tickets Cost £40.00 for members and £50.00 for non members.

Workshops will run Saturday 25th April 1.30- 3.00 pm or 3.30 pm till 5.00 pm.

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