October 2018 - Rose - British Florist Association
October 2018 - Rose - British Florist Association

October 2018 – Rose

The Queen of Flowers presents herself in all her glory during October. The incomparable beauty of the rose makes her a special guest for all occasions and interiors.

We can all be seduced by this magnificent flower. We at the BFA champion the Flower of the Month campaign and provide information and promotion material for Florists and interesting articles to consumers.  Our friends at The Flower Council of Holland the masterminds will be promoting the agenda on their consumer website Funnyhowflowersdothat.co.uk.

Florists: Get involved and Show your customers the Rose’s magnificence over the coming weeks! Scroll to the bottom of the page to download your posters and find the link for simple promotional ideas.

The origin of the Rose

The Greeks, Romans and Egyptians discovered the beauty of the romantic rose many thousands of years ago; we had to wait until the 16th century. The popularity of the rose is growing continuously, and every year there are dozens of new varieties added to the range. We live with one certainty: the rose will accompany us for a long, long time!   

The Rose’s colours and shapes 

Red, white, yellow, pink, purple, orange and green. Bright or pastel, bicoloured or multicoloured. Big blooms, small blooms, short stems, long stems, single or spray. When you’re feeling especially romantic, it’s easy to get overwhelmed by the sheer choice of roses on offer, and every year new varieties are presented. What about a grassheart rose?  


These care tips will enable the flowers to be enjoyed for even longer:

  • Give roses a clean vase with clean water.
  • Add cut flower food to the water for a longer vase life.
  • Cut or trim 3 to 5 cm off the stems diagonally with a clean sharp knife or secateurs.
  • Make sure there are no leaves dangling in the water.
  • Where possible leave the thorns on the stems.
  • Regularly top the vase up with tap water
  • Don’t place roses in a draught, in full sunlight or near a source of heat or a fruit bowl. 

Symbolism of the Rose

This flower represents love and trust, and the thorns indicate that love is not always a bed of roses. Red roses in particular are inextricably linked to love, but did you know that every colour has its own meaning?  

  • Red: love and respect.
  • White: true love, purity, dignity, chastity.
  • Pink: happiness, gratitude, virtue.
  • Orange: longing, appreciation, sympathy.
  • Yellow: intimate friendship, solidarity.

The combination of colours and the combination with other flowers also have a particular meaning. A red rose combined with a white rose expresses the desire to always be together. Many roses in a bouquet means gratitude, and one single rose in a big mixed bouquet means: “you are my one and only love!” Let the roses do the talking! 

More about the Rose

Consumers can also find more information at Funnyhowflowersdothat.co.uk

Inspiration and information

Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2018. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector for use both indoors and outdoors.

Florist’s promotional material

Posters to download in your business from top left 1 – 3 from bottom left 4 – 6


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