FleurEx 2022 - Meet the demonstrators and Masterclass tutors - British Florist Association

FleurEx 2022 – Meet the demonstrators and Masterclass tutors

On Saturday 15th and Sunday 16th October we will be holding our best ever BFA trade show. This is your chance to see the some of the best designers in Europe and the UK and to see 3 demonstrators is included in the general admission ticket price.

Click here to buy tickets for the Masterclasses by Alex Segura and Frédéric Dupré

CARLES FONTANILLAS – FleurEx 2022 Demonstrator

CARLES FONTANILLAS Demonstrator and teacher at FleurEx 2022

Carles was born into flowers. In 1925 his family began a florist’s. He is the third generation of florists in his family continuing the story of “Can Fontanillas”. He began his journey in floral design at 17 when he trained at the Catalan schools of Floral Art. Since then he has trained at seminars with internationally renowned teachers. He is the winner of the Spanish cup (2018).

Carles has also taught at workshops, seminars and demonstrations in Greece, Romania, France, England, Holland, Scotland, Germany, Uruguay, China, Russia, Belgium, USA, Spain and Catalonia. Currently he owns two florists, where he works on all sorts of floral designs and decorations.

Carles is the founder, ideologist and promoter of FLOOS project (2015) and is one of the Master Florists who publishes his designs in books The Crafter’s Secrett. vol 01 (2016), The Crafter’s Secret. vol 02 (2017), The Crafter’s Secret vol 03 (2018) and The Crafter’s Secret vol 04 (2019)

SABINE DARRALL – FleurEx 2022 Demonstrator

Sabine Darrall Demonstrator at FleurEx 2022

Passionate, innovative and realistic Sabine is deeply invested in guiding the British floristry industry forward.

She specialises in installations on a spectacular scale with a sustainable focus and is one of the UK’s experts in eco floristry techniques.

Sabine is a champion of local growers and UK flower farms, and has inspired both new and established florists to embrace sustainable and environmentally friendly practices whilst retaining their own signature styles.

AHTI LYRA – FleurEx 2022 Demonstrator

Born in Misso, a tiny village in rural Southern Estonia, surrounded by forests and meadow in 1980. Ahti started floristry at the age of 11 as elective course in his school and continued study it together with gardening through whole high school. After finishing theology studies in the university he moved to the Estonian capital to start apprenticeship in a well known flower shop.

In 2003, he decided to open his own shop “Masha”, in Tallinn as he wanted to create his own style. He still runs it successfully while finding time to participate as Estonian competitor in Interflora World Cup in Berlin. He is  a teacher and is fluent in English and Russian too. He is wonderfully creative and we look forward to his demonstrations.


We have two designers this year for our masterclas sessions. Each designer will teach their class 4 times over the weekend so you can decide when to attend at a time that fits in with the activities you want to attend. Each session will be two hours long and include your flowers and sundries. All you have to bring is a your floristry tool box.

Please don’t forget to buy your GENERAL ADMISSION TICKET too!

Frédéric Dupré – FleurEx 2022 Masterclass designer

Frédéric Dupré Demonstrator for FleurEx 2022

Frédéric started studying landscape gardening and horticulture before branching out into floristry. After the necessary floristry training and successfully passing the exams, everything changed very quickly for this talented man. His record of achievements is pretty impressive, considering the strong competition in France. In 2003, he received the title of Best Apprentice France (MAF), three years after that, he was second in the French Championship and in 2007, he received the silver in the French Young Talent Interflora Championship. In 2011, the quality of his work and exceptional craftsmanship was recognized when he earned the prestigious title Best Craftsman in France (MOF).

Characterised as technician, his work is often very architectural with a mastery of textures. Frédéric is a professional international teacher and gives demonstrations and workshops in France and abroad. He is a passionate teacher and continues to pass on that passion, as well as his knowledge.

Design at Frederic masterclass

Frederic will be making a table design, using lovely materials.

Àlex Segura – FleurEx 2022 Masterclass designer

Alex Segura demonstrator and masterclass teacher for 2022

Alex says ‘Flowers and design are my passions. I have spent more than two decades working in floral art and over 10 years teaching the discipline.
I have taught courses and seminars in Spain, Portugal, France, Italy and Costa Rica and carried out demonstrations in Spain, Switzerland, Germany, Portugal, France, Holland and Costa Rica. I have also participated in national and international competitions.
For me it is a pleasure to share my passion for flowers through my work as a florist and teacher’.

Designs at Alex masterclass

Alex will make at least 2 or 3 different shape and design options using the same materials

Our thanks to our partner Floos for their support.

FLOOS Masterclass designers at FleurEx 2022

Our thanks to direct2florist for their sponsor of FleurEx 2022

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