Marketing Expertise with Queen Bee - British Florist Association

Marketing Expertise with Queen Bee

Marketing ourselves as professional florists or promoting our floristry business is hugely important. It makes customers or clients aware of us, engages them with our style or offer and ultimately supports the final buying decision.

Yet we know it’s not always your favourite job. So we’ve partnered with Queen Bee, our marketing mavens, whose single-minded mission is to help small business owners get their buzz back when it comes to marketing themselves. They will be providing BFA and IPF members with straight up advice, creative inspiration and hands-on actionable to-dos via a regular blog feature, social posts and handy resources.

Are you ambitious for your floristry business but are tired of feeling like you’re winging it with your marketing?

Do you want to feel confident in your ability to know what to say and where to say it, with the tools to pull together a realistic plan that you can ACTUALLY deliver and which will attract loyal customers who come back again and again? Then take a look at Queen Bee’s marketing course, designed specifically for florists:

Own Your Marketing: How to stop winging it and market your floristry business with bloomin’ confidence!

By the end of this course you will have:

  1. Absolute clarity about who your ideal customers are, what they want to hear from you and where they need to hear it. In fact, you’ll probably know them better than they know themselves which makes writing your content a breeze.
  2. A confidence boost. Once you know the reasons behind what you’re doing and why, you can feel more confident in actually delivering it and genuinely OWN your core messages.
  3. A plan! We’ll provide you with the tools you need to create an actionable marketing and content plan that allows you to consistently show up and have the momentum to keep it up. No more winging it!
  4. Support and accountability. You’ll have access to the private Facebook Group with lots of extra tips, advice and bonus materials to keep you motivated during and after the course. And, we’ll be popping up on Zoom from time to time for some extra face to face support.

Offering an indispensable how-to with relevant floristry examples, relatable ideas and specific actions to get you and your floristry business buzzing, if you want to find out more and enrol hit the button below.

Especially as BFA and IPF Members will always get the lowest price with 15% off! (Grab your discount code in the Members Area/Resources)

With Queen Bee you can expect enthusiastic, glass half full people, who wholeheartedly believe in an honest, no-nonsense approach to marketing – they’re not here to tell anyone they need a funnel, paid for ads, or TikTok dance videos! If you want to tap into even more of their feel-good marketing, click the button and head to the hive!

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