At the British Florist Association, we know pricing is a crucial part of running a flower shop. You can have the best-selling bouquet – if the sums underneath are wrong, you are losing money every time it sells. So, we have partnered with Florist Toolbox to give members a set of business calculators to help … Read more
If you’ve ever sat staring at Instagram wondering what on earth to post, spent longer writing a caption than creating the bouquet, or wondered why all those beautiful flower photos aren’t attracting the enquiries you’d hoped for, Queen Bee suggest there’s a good chance the problem isn’t your social media. It might simply be where … Read more
In early June, British Florist Association Directors Jamie Grant, Katrina Skybak-Doyle and Jo Biddle travelled to Kenya as guests of Florint and Marginpar, joining a small international group of florists and industry representatives for an immersive look at flower production in East Africa. Over four days, we visited several flower farms, met the people behind … Read more
At the British Florist Association, we know that wedding work can be one of the most rewarding areas of floristry. Yet standing out and attracting the right couples isn’t always straightforward, especially when you’re balancing creativity with the day-to-day running of your business. That’s why we’ve partnered with our Industry Partners, Queen Bee, to share … Read more
We are hiring! Help shape the future of the UK floristry industry. The British Florist Association is evolving – and we’re looking for the right person to be part of that journey. This is a key role at the centre of the organisation, helping us build a stronger, more connected and more relevant BFA for … Read more
As more customers turn to Google, social media, and even AI tools to search for florists, being visible online has never been more important. For many of us, however, SEO can feel like a bit of a mystery – something technical, time-consuming, and often designed with bigger businesses in mind. But the reality is, most … Read more
The British Florist Association is aware that the General Synod has passed the Diocesan Synod Motion from the Diocese of Worcester encouraging churches and cathedrals to explore floral arrangements that are both beautiful and environmentally responsible. Following recent engagement with Church representatives, we welcome the clarity that this motion does not introduce rules or bans. It is … Read more
On Tuesday 3 February, following an invitation to meet, Angela Oliver, Chief Executive Officer of the British Florist Association, and Jamie Grant Association Director met with The Bishop of Dudley, Martin Gorick, alongside Shane Connolly MBE and Dr Jill Timms, for a positive, constructive and collaborative discussion following recent press coverage of the proposed Church … Read more
On Monday 2nd February, we’re opening up our Bloom Room Zoom session for one night only and for the first time, it’s open to both members and non-members. This special open session comes after lots of interest from across the industry, with many people keen to learn more about who the British Florist Association are … Read more
The Fresh Produce Consortium (FPC) has welcomed confirmation from Department for Environment, Food & Rural Affairs (Defra) that four flower species imported from the EU will benefit from a reduction in plant health border inspection rates from 3% to 1%, effective from 00:01 on 19 January 2026. The decision represents a major win for the … Read more
