About the British Florist Association

The British Florist Association (BFA) supports florists across the UK – from independent shops and studio florists to wedding and event specialists, educators, growers, and suppliers.

We exist to strengthen the industry by bringing people together, sharing knowledge, and giving floristry a clear, collective voice.

What we do

We focus on the areas that matter most to working florists:

Representing the interests of florists across the UK
Providing practical support and guidance
Supporting education and professional development
Creating opportunities to connect across the industry
Promoting high standards and credibility within floristry

Who we support

Retail florists and high street shops
Studio florists
Wedding and event florists
Freelance designers
Growers and wholesalers
Suppliers and industry partners
Colleges and training providers

Our approach

Floristry is a diverse and evolving industry – from everyday bouquets to large-scale weddings and installations.

The BFA brings these different strands together, helping florists learn from one another and build a more resilient, forward-thinking profession.

Our board of directors

The British Florist Association is led by a board of directors drawn from across the industry, representing retail, studio, wedding and event floristry, education, and industry partners.

John Davidson – Chair of the BFA
john@britishfloristassociation.org

Jo Biddle – Vice Chair & Training and Education Director
Jo@britishfloristassociation.org

Donna Cornish – Retail Director
Donna@britishfloristassociation.org

Rachel Kennedy – Board Director
rachel@britishfloristassociation.org

Rebecca Hough – IPF Director
Rebecca@britishfloristassociation.org

Katrina Skybak Doyle – Board Director
katrina@britishfloristassociation.org

Jamie Grant – Board Director
jamie@britishfloristassociation.org

The Team

Angela Oliver: Chief Executive Officer

Claire Currie: Membership officer

Charlotte Baker: Competitions officer

Emma Alexander: Magazine editor

Debbi Moore: Sustainability officer

Team Contacts

Angela Oliver: Ceo@britishfloristassociation.org
Claire Currie: Membership@britishfloristassociation.org
Charlotte Baker: Competitions@britishfloristassociation.org
Emma Alexander: Editor@britishfloristassociation.org
Debbi Moore: Sustainability@britishfloristassociation.org
Contact us: volunteers@britishfloristassociation.org

Back to Discover the BFA

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Direct Debit Guarantee

The Guarantee is offered by all banks And building societies that accept instructions to pay Direct Debits.
If there are any changes to the amount, date or frequency of your Direct Debit the organisation will notify you (normally 10 working days) in advance of your account being debited or as otherwise agreed. If you request the organisation to collect a payment, confirmation of the amount and date will be given to you at the time of the request
If an error is made in the payment of your Direct Debit, by the organisation or your bank or building society, you are entitled to a full and immediate refund of the amount paid from your bank or building society
If you receive a refund you are not entitled to, you must pay it back when the organisation asks you to.
You can cancel a Direct Debit at any time by simply contacting your bank or building society. Written confirmation may be required. Please also notify the organisation.
The Guarantee covers Direct Debit payments. It cannot be used to address contractual disputes between you and the billing organisation.

To Contact The BFA About Your Direct Debit

Telephone: 0844 800 7299
Email: info@britishfloristassociation.org
Post: The British Florist Association, C/o Level 41A, Tower 42, 25 Old Broad Street, London, EC2N 1HQ.

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