FloriCon - British Florist Association


BFA FloriCon is our newest and most recent event which took place in October 2023. On this page you will find updated info on the next event as soon as we know the dates!

FloriCon (Florist Conference) differs from FleurEx (Flower Exhibition) with a larger focus on business strategy and marketing.

Hundreds of professional florists, floristry students and industry suppliers come together to be inspired, network and re-energise their passion.

We bring you the best business advice and above all the chance to meet up with florists from all over the UK.

Over the two days you can expect to see:

  • Business speakers in a relaxed interactive experience
  • Exhibitors
  • Growers and breeders
  • Business drop in sessions
  • Florist Skills Workshops to assist with training staff or brushing up on your technical skills
  • Competitions
  • Work station in a relaxed interactive style so you can ‘Have a go’

This is event is intended for the whole team to enjoy with something for everyone to be inspired by.

Below you’ll find a sample of what was on show in 2023!


Paul Ince: Social Media, the things to know right now.

93ft Studio: All you need to know about SEO

Andy Wilcox: 7-11-4 Marketing and motivating staff

Google Digital Garage: Google analytics

Queen Bee: AI for your Floristry Business


Two rooms this year separated the types of exhibitors, In one room we hosted the services and florist supplies, whilst in the other we showcased fresh product, growers and breeders.


Sessions ran throughout the day with lots of subjects ranging from revamping your business with a 12 month journey to Mail Chimp tips and practical pocketeer advice.


We hosted full day workshops with designers aimed at brushing up on commercial skills and encouraging competing as a way of continued learning for staff and owners.


Our competition room was open all day for attendees to see the creative artistry and skills of the competitors.


Focusing on commercially viable designs to set florist apart from competitors, Lily Beelen worked accross the two days focusing on engaging florists to create and show their passion to customers.

We hope to see you at our next FloriCon event!

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