Boost your Poinsettia sales

31st July 20191st December 2018 by The British Florists Association

Boost your Poinsettia sales

Poinsettias – It’s Time to Take a Different Approach?

Poinsettias are just so well known as THE plant of Christmas - their sales have topped a staggering six million plants sold in the UK alone.
We all know that they are available for sale in so many retailers, so whilst the sales of the plant are staggering, gone are the days where florists would be the first choice for most consumers! However, let's not role over and accept this, let's fight back...

Let’s take back control of our Poinsettia sales! We have a sure-fire way to make that happen!….

Poinsettias are just so well known as THE plant of Christmas – their sales have topped a staggering six million plants sold in the UK alone.
We all know that they are available for sale in so many retailers, so whilst the sales of the plant are staggering, gone are the days where florists would be the first choice for most consumers! However, let’s not role over and accept this, let’s fight back…

There are two easy ways of ensuring we have good Poinsettia sales:

1. Let’s set ourselves apart from the other sellers – the large retailers don’t have the skills we do, they don’t have the creativity or know-how to take a plant and with some expertise and the designer touch, turn a poinsettia into a work of art that consumer will be desperate to take home. There so many different varieties too – why not stock some of the varieties that you know will be hard for your customers to buy else where!

2. Use Poinsettia’s as a stunning cut flower! – Yes, you read correctly, Poinsettias can make an ideal cut flower

POSTERS FOR YOU TO GENERATE SALES

Poinsettias are just so well known as THE plant of Christmas - their sales have topped a staggering six million plants sold in the UK alone.
We all know that they are available for sale in so many retailers, so whilst the sales of the plant are staggering, gone are the days where florists would be the first choice for most consumers! However, let's not role over and accept this, let's fight back...

To get a full understanding of how and why you should use poinsettias as a cut flower

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