The British Florists Association 
As more customers turn to Google, social media, and even AI tools to search for florists, being visible online has never been more important. For many of us, however, SEO can feel like a bit of a mystery – something technical, time-consuming, and often designed with bigger businesses in mind. But the reality is, most … Read more
The British Florist Association is aware that the General Synod has passed the Diocesan Synod Motion from the Diocese of Worcester encouraging churches and cathedrals to explore floral arrangements that are both beautiful and environmentally responsible. Following recent engagement with Church representatives, we welcome the clarity that this motion does not introduce rules or bans. It is … Read more
On Tuesday 3 February, following an invitation to meet, Angela Oliver, Chief Executive Officer of the British Florist Association, and Jamie Grant Association Director met with The Bishop of Dudley, Martin Gorick, alongside Shane Connolly MBE and Dr Jill Timms, for a positive, constructive and collaborative discussion following recent press coverage of the proposed Church … Read more
On Monday 2nd February, we’re opening up our Bloom Room Zoom session for one night only and for the first time, it’s open to both members and non-members. This special open session comes after lots of interest from across the industry, with many people keen to learn more about who the British Florist Association are … Read more
The British Florist Association has issued a statement addressing sustainability, floral foam, and imported flowers ahead of a proposed Church of England vote. The British Florist Association recognises the Church of England’s desire to address environmental concerns within churches, churchyards, and cemeteries, and we welcome thoughtful, informed discussion around sustainability in floristry. The BFA’s position … Read more
The Fresh Produce Consortium (FPC) has welcomed confirmation from Department for Environment, Food & Rural Affairs (Defra) that four flower species imported from the EU will benefit from a reduction in plant health border inspection rates from 3% to 1%, effective from 00:01 on 19 January 2026. The decision represents a major win for the … Read more
