The British Florists Association 
Before the festive rush, check that your Christmas marketing makes it easy for customers to understand, choose and buy. BFA Industry Partners Queen Bee share five practical tips for florists.
At the British Florist Association, we know pricing is a crucial part of running a flower shop. You can have the best-selling bouquet – if the sums underneath are wrong, you are losing money every time it sells. So, we have partnered with Florist Toolbox to give members a set of business calculators to help … Read more
If you’ve ever sat staring at Instagram wondering what on earth to post, spent longer writing a caption than creating the bouquet, or wondered why all those beautiful flower photos aren’t attracting the enquiries you’d hoped for, Queen Bee suggest there’s a good chance the problem isn’t your social media. It might simply be where … Read more
As more customers turn to Google, social media, and even AI tools to search for florists, being visible online has never been more important. For many of us, however, SEO can feel like a bit of a mystery – something technical, time-consuming, and often designed with bigger businesses in mind. But the reality is, most … Read more
The British Florist Association is aware that the General Synod has passed the Diocesan Synod Motion from the Diocese of Worcester encouraging churches and cathedrals to explore floral arrangements that are both beautiful and environmentally responsible. Following recent engagement with Church representatives, we welcome the clarity that this motion does not introduce rules or bans. It is … Read more
On Tuesday 3 February, following an invitation to meet, Angela Oliver, Chief Executive Officer of the British Florist Association, and Jamie Grant Association Director met with The Bishop of Dudley, Martin Gorick, alongside Shane Connolly MBE and Dr Jill Timms, for a positive, constructive and collaborative discussion following recent press coverage of the proposed Church … Read more
