There was a great response with 347 of you joining in to provide us with the information we needed to assist you. Below we have listed the questions and results so you can see for yourself. Thank you to everyone that took the time to complete it.
Answer Choices
Response Percent
Responses
Retail shop business in town/ city
67.25%
232
Studio florist working from a unit at home
26.09%
90
Freelance florist working for other business’s
1.16%
4
Wholesaler
0.58%
2
Other (please specify)
4.93%
17
Answer Choices
Responses
Tier 1
2.89%
10
Tier 2
23.99%
83
Tier 3
41.62%
144
Tier 4
25.43%
88
Total Lockdown
0.58%
2
Other i.e please specify for example if your tier was different in the case of Wales, Scotland and NI.
5.49%
19
Other responses were ‘concentrated on funeral work’ or studio business that wasn’t open during the whole year and ‘shop closed but worked from home due to Covid restrictions’.
Answer Choices
Responses
Open
10.12%
35
Completely Closed
1.45%
5
Open but operating behind closed doors
41.04%
142
Open when allowed
33.53%
116
Taking on line orders only
5.78%
20
Other ( please specify)
8.09%
28
Answer Choices
Responses
The best year in sales I’ve ever had
18.82%
64
Significant increase on last year
32.35%
110
Slightly increased
23.24%
79
The same as last year
5.29%
18
Slightly less than last year
10.29%
35
Significantly less than last year
10.00%
34
Over 74% had a slight increase to the best ever sales for Christmas 2020. Great news.
Answer Choices
Responses
Significantly more
41.98%
144
Slightly more
20.12%
69
About the same
7.87%
27
Slightly less
2.04%
7
Significantly less
2.92%
10
I don’t have a online shopping website
25.07%
86
This shows significantly more orders online with over 62% of florists on this survey seeing an increase from 2019.
The pre-ordering for Christmas deliveries was more than likely due to the lockdown rules and it shows in the top 2 responses.
Answer Choices
Responses
Significantly more
37.69%
127
Slightly more
31.16%
105
The same
8.31%
28
Slightly less
11.28%
38
Significantly less
11.57%
39
Nearly 70% of florists had a noticeable increase in sales of flowers and plants than the year before. It was hard work but well worth it. The events and wedding industry has suffered though and that probably accounts for those 11.57% who saw a drop.
How did your buying costs compare to Christmas 2019?
Answer Choices
Responses
We had an increase in our buying costs
63.91%
216
We had a decrease in our buying costs
12.72%
43
Our buying costs were the same as last year.
23.37%
79
1
2
3
4
5
Total
Weighted Average
Level of satisfaction
30.99%
106
17.54%
60
18.71%
64
16.08%
55
16.67%
57
342
2.7
Answered
342
Skipped
5
To read all the comments CLICK HERE. A warning there are 278 of them!
The British Florist Association (BFA) is ‘not for profit’ organisation which represents approximately 8000 florists and used its database of 5540 florists with Survey Monkey for the Christmas Survey 2020. We also shared this on social media platforms such as Instagram, Facebook and Twitter. The content of these results belong to the BFA and use of the content should be agreed by the BFA and accredited to the www.britishfloristasscoiation.org. Thank you.
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