The international floral design community has its eyes firmly set on The Hague this summer, as the World Cup Floral Art 2025 gets ready to bloom from 28th to 31st August at the World Forum. With just a few months to go, the official competitor list has been announced and among the 24 world-class floral designers, the UK’s very own Joseph Massie will be representing the nation with signature style and exceptional artistry.
Organised by Royal Dutch Florist Association in collaboration with Florint, this edition of the famous ‘Europa Cup’ promises to be an incredible event in the global floristry calendar. Over four exhilarating days, each competitor will take on six challenging design assignments, judged by an international panel of experts. Every piece will be assessed on artistic concept, technical skill, innovation, and presentation.
This year’s competition welcomes unbelievable talent from countries across Europe, Asia, and the Americas.
Here’s the full line up:
- The Netherlands – Franka Roenhorst
- Spain – Irati Tamarit Buenechea
- Finland – Säde Alanen
- Croatia – Magdalena Kahlina
- The United Kingdom – Joseph Massie
- Czech Republic – Karolína Žáčková
- Switzerland – Christian Ulrich
- Armenia – Arman Voskanyan
- Romania – Ionela Claudia Tararache
- Estonia – Saale Halla
- Poland – Tomasz Kuczyński
- Belgium – Chantal Post
- Slovenia – Karmen Kovač Resnik
- Latin America – Oscar Villela
- Germany – Christopher Ernst
- The United States – Jenny Thomassen-Ingrum
- Hungary – Gábor Nagy
- Japan – Hiroto Inoue
- Italy – Rodolfo Casati
- Republic of Korea – Do Hyun Lee
- France – Frédéric Dupré
- Ukraine – Olena Driuchan
- China – Ni Zhixiang
- Norway – Eilin Katarina Melkersen
Alongside the competition, attendees can enjoy a dynamic programme of floral demonstrations, hands-on workshops, exhibitions, and networking opportunities. Whether you’re a practicing florist, flower school student, or a passionate flower fan, this is your chance to witness floristry at the very highest level.
Joseph Massie, supported by the British Florist Association and sponsor Florismart Direct, is no stranger to the global stage. His journey to The Hague has been closely followed by the UK floral community, and we know he’ll make us proud.
Want to experience the World Cup live?
Tickets are now available via the official website:
https://worldcupfloralart.com/information/tickets
Full event programme:
https://worldcupfloralart.com/information/program
We’ll be cheering Joseph on from start to finish and sharing live updates throughout the event. Don’t miss this unforgettable celebration of floral talent and creativity.
