As more customers turn to Google, social media, and even AI tools to search for florists, being visible online has never been more important. For many of us, however, SEO can feel like a bit of a mystery – something technical, time-consuming, and often designed with bigger businesses in mind. But the reality is, most … Read more
The British Florist Association is aware that the General Synod has passed the Diocesan Synod Motion from the Diocese of Worcester encouraging churches and cathedrals to explore floral arrangements that are both beautiful and environmentally responsible. Following recent engagement with Church representatives, we welcome the clarity that this motion does not introduce rules or bans. It is … Read more
On Tuesday 3 February, following an invitation to meet, Angela Oliver, Chief Executive Officer of the British Florist Association, and Jamie Grant Association Director met with The Bishop of Dudley, Martin Gorick, alongside Shane Connolly MBE and Dr Jill Timms, for a positive, constructive and collaborative discussion following recent press coverage of the proposed Church … Read more
On Monday 2nd February, we’re opening up our Bloom Room Zoom session for one night only and for the first time, it’s open to both members and non-members. This special open session comes after lots of interest from across the industry, with many people keen to learn more about who the British Florist Association are … Read more
The Fresh Produce Consortium (FPC) has welcomed confirmation from Department for Environment, Food & Rural Affairs (Defra) that four flower species imported from the EU will benefit from a reduction in plant health border inspection rates from 3% to 1%, effective from 00:01 on 19 January 2026. The decision represents a major win for the … Read more
We’re excited to introduce three new BFA Board Directors and announce John as Chair and Jo as Vice Chair, bringing fresh expertise and strong leadership to support our industry.
We’re thrilled to share some exciting news from the Trade Association Forum Awards. The BFA has been recognised in not just one, but two categories! With the final results revealed in February, here’s a look at why this recognition means so much to our community…
Budget Day always brings uncertainty, especially during a busy season. So we asked Interim Chair, John, for his take on the key announcements and what they mean for your business.
In the countdown to Small Business Saturday, we’re sharing 12 story prompts designed to help florists tell the real, human stories behind their work, connecting with customers and celebrating why buying local truly matters.
Price cuts aren’t the only way to win customers at Christmas. In fact, they often undermine the true value of your craft. Queen Bee offer their practical, florist-focused ideas that help you sell confidently, protect your margins and show customers exactly why your flowers are worth every penny.
