FleurEx 2024: Business drop in sessions

Our business drop in sessions are aimed at bringing you information, inspiration and knowledge on topics that matter to your floristry business. We want you to feel connected and energised by your community.

The sessions include a 30 minute talk with 30 minutes at the end to give you time for questions as well as connecting with your fellow florists.

Invest time ON your business rather than IN it during these great sessions. Simply pop along the meetings you want to attend and grab a seat.

FleureEx weekend is 28th and 29th September and all business drop in sessions can be accessed by buying a general entry ticket

Saturday

TIMEROOM 1 ROOM 2
1-2pmJo Biddle: How supporting your team through education advances your businessKatie and Amy Bennett: AI for Commerce and Weddings
2-3pmDebbie Moore: Baby steps towards a sustainable businessPeter Meskers: Ecuador Roses – The Facts
3-4pmNikki Meader: Know your essential apps for floristry businessMark Eijsackers: Discover the secrets of growing the best roses

Sunday

TIMEROOM 1 ROOM 2
11-12pmRichard Eagleton: Be your own Local HeroRonald van den Burg: How to buy flowers online
12-1pmMark Eijsackers: Discover the secrets of growing the best rosesPeter Meskers: Ecuador Roses – The Facts
1-2pmNikki Meader: Know your essential apps for floristry businessStephanie Gillespie and Claire Foster: Working Smarter not Harder in your Florist Business
2-3pmPeter Griffiths and Jack Yianni: How to lower the costs of your Business InsuranceJill Timms: Floristry Plastics waste in the UK

Your Speakers:

Jo Biddle: BFA Training and Education Director

Professional or bench trained, there is a floristry path for everyone.

Jo will be informing attendees of latest developments in education together with how supporting staff through training can advance many areas of your business, producing a happy, enthusiastic and productive team.

Katie and Amy Bennett: Strelitzia Software

AI! Useful for your business and producing well worded wedding communications!

Katie and Amy will be on hand to guide you through useful ways to make the most of AI in your floristry business.

Not to be missed!

Debbie Moore: BFA sustainability Officer

An opportunity to meet and hear from our new Sustainability officer, Debbi Moore. Debbie will be talking you through small easy steps you can take towards a greener business model.

A perfect opportunity to share your thoughts with fellow attendees and take away some useful tips!

Peter Meskers: Flowex

Beside our customers, we also think a good relationship with our growers is very important. Together with more than 80 growers worldwide, we provide our customers with a versatile range of high-quality fresh cut flowers all year round. Our focus is still on our first love: South America. Thanks to the ideal climate, countries like Ecuador constantly supply cut flowers of the highest quality.

Peter explains the facts of growing in Ecuador!

Nikki Meader: BFA Chair

Our Chair, Nikki runs a busy shop in West Malling, Kent and is always looking for new ways to streamline her time and productivity. Floristry has changed so much over the years and there are so many ‘hats’ to wear in any given day!….. Nikki shares with you the apps she finds essential to run her day to day floral business.

Join the session and share your favourites too!

Mark Eijsackers: Porta Nova

Roses are our passion. Roses are our life. Day in, day out, we do everything we can to make roses grow and bloom. Not on our own, but with hundreds of specialists who take meticulous care of their roses. And, in turn, we take care of the people.

Mark will be sharing the Porta Nova story and highlighting what makes their product special. Stories to share with your customers!

Richard Eagleton: Claridges Flowers

Richard is CEO of Claridge’s Flowers, a partnership between his company Burjen Limited and Maybourne hotel group that launched in 2023. With a 30 year career working with luxury brands, Richard runs and has developed a complete of luxury services using the hotel brand and reputation.

Richard will be sharing how you and your services can become invaluable to your area, turning you into a Local Hero!

Ronald van den Burg: Florismartdirect

Ronald will be sharing insights into the best ways to buy flowers online. As head of Operations for Florismartdirect…. who better to share their knowledge of buying? It is already a norm for us all, but are there new developments? Can you make your buying more effective?

Join Ronald for this inspiring session and bring your note pad!

Stephanie Gillespie and Claire Foster: OASIS® Floral Products

The teams commitment to helping the floristry continues with this talk on working smarter not harder. With years of experience in the industry behind them they share tips to make your life easier and more profitable!

Peter Griffiths and Jack Yianni: Howdens Insurance Brokers

Jack and Pete from Howden Insurance Brokers will be giving tips, and best practice advice on how to avoid insurance claims and lower your insurance costs.

Jill Timms:

Dr Jill Timms is a sociologist at the University of Surrey and Co-Lead of the Sustainable Flowers Research Project since 2016 . Her research contributes to our understanding of the impacts and opportunities flowers can bring for positive change for our planet and its people. Jill joins us from the launch of a new guide for florists on plastics, packaging and waste, with lots of handy tips and useful information on how small changes can bring a big difference to your business and customers.

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