Mothers Day survey results 2023

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We often think we’re the only ones going through hell at a times and maybe we think we’re the only ones who really love Mothers Day and relish in the extra business and comradery with the staff, the public and your wholesaler. Lets see what the results show us.

ANSWER CHOICESRESPONSES
Retail / Studio florist 97.45% 153
Event Florist0.64% 1
Contract/ Freelancer Florist0.64% 1
Event Planner0.00% 0
Education facility0.00% 0
Wholesaler0.00% 0
UK Flower grower0.00% 0
Postal Flowers0.00% 0
Relay1.27% 2
TOTAL157
ANSWER CHOICESRESPONSES
Scotland9.55%15
Wales3.18%5
England85.35%134
Northern Ireland1.27%2
Ireland 0.64%1
TOTAL157
ANSWER CHOICESRESPONSES
under 1 year4.46% 7
1-2 years 1.91% 3
2 – 5 years 17.83% 28
5 – 10 years 12.10% 19
10 years plus 63.69% 100
TOTAL157
ANSWER CHOICESRESPONSES
Over estimated.15.29% 24
Under estimated.21.02% 33
I got it spot on63.69% 100
TOTAL157
ANSWER CHOICESRESPONSES
–A price increase in the last 2 weeks. 57.32% 90
–No price difference and remained the same as previous weeks.29.30% 46
–My flowering buying dropped in price slightly12.74% 20
–Prices dropped very quickly 0.64% 1
TOTAL157
ANSWER CHOICESRESPONSES
–On the day of Mothering Sunday19.11% 30
–1 day before Mothering Sunday 29.30% 46
–2 days before Mothering Sunday114.65% 23
–3 days before Mothering Sunday2.55% 4
–4 days before Mothering Sunday0.64% 1
–5 days before Mothering Sunday2.55% 4
–1 week before Mothering Sunday 1.27% 2
–I didn’t cut off at all and kept going.27.39% 43
–ResponsesOther (please specify)2.55% 4
TOTAL157
A few more comments
  • For relay 2 days before my own web 1 day before
  • Closed my books but decided to reopen late sat
  • Don’t open Sunday. Stopped taking orders Friday AM.
  • We only cut off deliveries 1 day before
ANSWER CHOICESRESPONSES
–Roses57.32% 90
–Lilies31.21% 49
–Tulips38.22% 60
–Spring flowers in general64.33% 101
–Gerbera30.57% 48
–Gyposphilia 8.92% 14
–Ranunculus 13.38% 21
–Mixed British grown6.37% 10
–ResponsesOther (please specify)15.92% 25
Total Respondents: 157 
  • General mixed flowers, not one specific flower
  • Cottage flowers
  • Hydrangea, Delphiniums, orchids, Alstro, Carnations and tropical
ANSWER CHOICESRESPONSES
–Yes I did pre-order28.66% 45
–No I didn’t pre-order26.75% 42
–I pre-ordered the majority of my buying list25.48% 40
–I took a chance and bought last minute 9.55% 15
–ResponsesOther (please specify)9.55% 15
TOTAL157
A few more comments
  • I pre- ordered and also bought ad hoc from 3 different suppliers – got some great last minute deals!
  • Pre-ordered some, then topped up accordingly
  • Only pre ordered from my Colombians
  • Per order 30% then bought the rest like a usually week
ANSWER CHOICESRESPONSES
–My average sale increased on last year51.61% 80
–My average sale was the same as last year30.97% 48
–My average sale was less than last year18.06% 28
Total Respondents: 155
ANSWER CHOICESRESPONSES
–We had more online orders than last Mothers Day38.46% 60
–We had the same amount of online orders18.59% 29
–We had less orders online than last Mothers Day22.44% 35
–Don’t have an ecommerce website20.51% 32
Total Respondents: 156
–12345TOTALWEIGHTED AVERAGE
–(no label)39.49% 6219.75% 3115.92% 2515.29% 249.55% 151572.36
ANSWER CHOICESRESPONSES
–Flower and plant costs60.26% 94
–Estimating sales for buying purposes52.56% 82
–Staff sickness 7.05% 11
–Utilities / overheads costs17.95% 28
–Flower and plant deliveries7.69% 12
–Availability of sundries 6.41% 10
–Website issues 3.85% 6
–ResponsesOther (please specify)11.54% 18
Total Respondents: 156

Here’s a few other comments, most of which we understand completely!

  • Lack of freelancers
  • Best MD I’ve had in 4 years 
  • Physical space!
  • Tech let down – card machine and wifi!
  • Nothing was more testing other than judging the public.  

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