About the British Florist Association

Supporting professional floristry across the UK.

The British Florist Association is the not-for-profit trade association supporting florists and the wider UK floristry industry – from independent shops and studios to wedding and event specialists, educators, growers, wholesalers and suppliers.

SavePractical resources and member value.
GrowEducation, development and business support.
ConnectPeople, events and industry relationships.
RepresentA collective voice for professional floristry.

What the BFA does

We exist to strengthen professional floristry by helping members save, grow and connect, while representing the interests of florists across the wider industry.

  • Represent florists in discussions around skills, qualifications, apprenticeships, industry standards and wider issues affecting the trade
  • Provide practical support and guidance
  • Support education and professional development
  • Create opportunities to connect across the industry
  • Promote high standards and credibility within floristry

Who we support

Floristry is diverse. The BFA brings different parts of the profession together rather than defining professional floristry by one business model.

  • Retail florists and high street shops
  • Studio florists
  • Wedding and event florists
  • Freelance designers
  • Growers and wholesalers
  • Suppliers and industry partners
  • Colleges and training providers

Our board of directors

The BFA is led by directors drawn from across the industry, bringing experience from retail, studio, wedding and event floristry, education and the wider trade.

John Davidson, Chair of the British Florist Association

John Davidson

Chair of the BFA

The board works collectively on the direction, priorities and representation of the association.

john@britishfloristassociation.org

Jo Biddle

Jo Biddle

Vice Chair & Training and Education Director

Email Jo

The BFA team

The team handles the day-to-day work of the association, including membership, member support, editorial and wider BFA activity.

Governance and transparency

Access BFA financial records, AGM documents, Articles of Association, director resources and the Code of Conduct.

View governance documents

Get involved

Learn more about the board structure, director roles and how people from across the industry can contribute to the work of the association.

Board structure & getting involved

Want the BFA working for your business too?

Explore Florist Business Membership and see the practical support, visibility, savings and connections available to members.

Explore membership

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