Thank you for taking part in the Valentine’s Survey, it really helps us to get a good idea of how you are all doing, as well as those insights into what you want us to do for you! Take a look at the UK results and save this post so you can look back on … Read more
The BFA are so excited to be in continuing our HUB meetings for florists around the country for 2025 and we hope you’ll all come out to mingle, chat and connect with us so that we can continue to build a strong community together for the future. We know your time is precious and that’s … Read more
As florists we’re creative, busy, and full of ideas – but finding the time to sit down and figure out what to say in our marketing? That’s the real challenge. As many of us countdown to one of the biggest sales periods of the year – Mother’s Day – we turn to our Industry Partner, … Read more
The floristry industry is evolving, but balancing sustainable methods with competitive pricing remains a challenge. Rising costs, higher client expectations, and the temptation to keep your prices lower create a complex landscape. This article explores how florists can look at price sustainably, maintain profitability, and effectively communicate value to clients. In recent years, florists have … Read more
With Valentine’s Day behind us, Mother’s Day is just around the corner – and it’s the next big occasion on the florist calendar. It’s a time when people show their appreciation for mothers, grandmothers, and mother figures with the timeless gift of flowers. As you get ready for this busy period, here’s some sustainable ideas … Read more
For decades, floral foam has been a staple in floristry, providing structure and hydration to stunning arrangements. Behind the convenience lies a growing environmental concern. The industry is at a turning point, with florists and designers seeking greener alternatives. The good news? Innovation is blooming! In response to the sustainability challenge, companies have been developing … Read more
Have you ever wondered about the advantages of floristry competitions or thought about entering? We recently interviewed Joseph Massie and Kirsty Noble, the winners of our UK Florist of the Year 2024 and UK Florist of the Year: Newcomer 2024, to bring you their experiences. Earlier in Feb they were both on the BFA Bloom … Read more
Every year the BFA provide members with a selection of images which you can use over a variety of different platforms. Run out of time to prepare your own? or perhaps you don’t feel confident to design them?…. Then these images are for you. Below are the samples and members can follow the link at … Read more
Thank you for taking part in the Christmas Survey, it really helps us to get a good idea of how you are all doing as well as those insights into what you want us to do for you! Take a look at the UK results and save this post so you can look back on … Read more
As florists, crafting beauty with flowers comes naturally – but keeping up with the ever-changing world of marketing? That’s a whole other bouquet! That’s why we turned to our Industry Partners, Queen Bee, for their expert insights as we gear up for the next big event on the calendar… Valentine’s Day is fast approaching, and … Read more
