In early June, British Florist Association Directors Jamie Grant, Katrina Skybak-Doyle and Jo Biddle travelled to Kenya as guests of Florint and Marginpar, joining a small international group of florists and industry representatives for an immersive look at flower production in East Africa. Over four days, we visited several flower farms, met the people behind … Read more
The nominees for this year’s BFA Industry Awards are here -and what an incredible group it is! A huge thank you to everyone who took the time to nominate their favourite people in the industry. Your support helps shine a spotlight on the talent, innovation, and dedication that make our industry thrive. To all nominees: Congratulations! Being nominated is an honour in itself – recognition of … Read more
At the British Florist Association, we know that wedding work can be one of the most rewarding areas of floristry. Yet standing out and attracting the right couples isn’t always straightforward, especially when you’re balancing creativity with the day-to-day running of your business. That’s why we’ve partnered with our Industry Partners, Queen Bee, to share … Read more
As more customers turn to Google, social media, and even AI tools to search for florists, being visible online has never been more important. For many of us, however, SEO can feel like a bit of a mystery – something technical, time-consuming, and often designed with bigger businesses in mind. But the reality is, most … Read more
On Monday 2nd February, we’re opening up our Bloom Room Zoom session for one night only and for the first time, it’s open to both members and non-members. This special open session comes after lots of interest from across the industry, with many people keen to learn more about who the British Florist Association are … Read more
The British Florist Association has issued a statement addressing sustainability, floral foam, and imported flowers ahead of a proposed Church of England vote. The British Florist Association recognises the Church of England’s desire to address environmental concerns within churches, churchyards, and cemeteries, and we welcome thoughtful, informed discussion around sustainability in floristry. The BFA’s position … Read more
We’re thrilled to share some exciting news from the Trade Association Forum Awards. The BFA has been recognised in not just one, but two categories! With the final results revealed in February, here’s a look at why this recognition means so much to our community…
Budget Day always brings uncertainty, especially during a busy season. So we asked Interim Chair, John, for his take on the key announcements and what they mean for your business.
In the countdown to Small Business Saturday, we’re sharing 12 story prompts designed to help florists tell the real, human stories behind their work, connecting with customers and celebrating why buying local truly matters.
Price cuts aren’t the only way to win customers at Christmas. In fact, they often undermine the true value of your craft. Queen Bee offer their practical, florist-focused ideas that help you sell confidently, protect your margins and show customers exactly why your flowers are worth every penny.
