The floristry industry is evolving, but balancing sustainable methods with competitive pricing remains a challenge. Rising costs, higher client expectations, and the temptation to keep your prices lower create a complex landscape. This article explores how florists can look at price sustainably, maintain profitability, and effectively communicate value to clients. In recent years, florists have … Read more
With Valentine’s Day behind us, Mother’s Day is just around the corner – and it’s the next big occasion on the florist calendar. It’s a time when people show their appreciation for mothers, grandmothers, and mother figures with the timeless gift of flowers. As you get ready for this busy period, here’s some sustainable ideas … Read more
For decades, floral foam has been a staple in floristry, providing structure and hydration to stunning arrangements. Behind the convenience lies a growing environmental concern. The industry is at a turning point, with florists and designers seeking greener alternatives. The good news? Innovation is blooming! In response to the sustainability challenge, companies have been developing … Read more
We are thrilled to introduce the digital release of the PPW Guidance 2024, an invaluable resource for florists seeking to adopt more sustainable practices and providing essential guidance on managing Plastics, Packaging, and Waste issues within the floriculture sector. This comprehensive guide, developed through a close collaboration with the PPW working group, offers insights and … Read more
As the Christmas season approaches, wreath-making workshops are popping up on every florist’s agenda. We recently attended an evening held by our corporate member Flowervision Bristol, led by talented florist Tracy, where she described her approach to wreath-making this year—no base, no moss, and no foam insight. Eco-Friendly Wreath with a Twist Tracy’s method is … Read more
Sustainability isn’t just a buzzword; it’s about safeguarding the future—and that includes simple steps like not boiling a whole kettle for just one cup of tea! For florists, it means adopting practices that protect the beauty of flowers while ensuring future generations can enjoy them too. The sustainable shift is well underway, and clients are … Read more
We’ve asked corporate members floralbox to tell us all about themselves and the products they deliver to our industry. Here is what Caroline has to say about their sustainability journey and their business. Plus you’ll find a one off discount code to try them out too! It doesn’t have to be expensive & complicated. Here … Read more
Courses to help your business become more sustainable It can be a minefield to know where to start or what advice to take so for this newsletter we wanted to start off by covering a few of the courses which might be of interest to you. Each one can offer a different kind of learning … Read more
There has been a buzz in the floristry world about a new product which could replace floral foam, we managed to catch up with the owners at the Interflora world cup to find out a more about this new exciting medium. We also wanted to know when can expect to see it available in the … Read more
Welcome to the August 2023 newsletter! Can you believe it has been a whole year since our first sustainable focused newsletter!! Grab a cup of tea and settle into your summer news!……….. Calling all Florists! One of the key areas of sustainability is education, this is effective when we shareinformation and good practices. We would … Read more
