Thank you to everyone who was kind enough to complete the Christmas survey.
| What is your business? | ||
| Answer Choices | Responses | |
| Retail / Studio florist | 92.89% | 222 |
| Event Florist | 3.77% | 9 |
| Contract/ Freelancer Florist | 1.26% | 3 |
| Event Planner | 0.00% | 0 |
| Education facility | 0.42% | 1 |
| Wholesaler | 0.00% | 0 |
| Postal Flowers | 0.42% | 1 |
| Other (please specify) | 1.26% | 3 |
| Answered | 239 | |
| Skipped | 0 |
| Which part of the country do you live in? | ||
| Answer Choices | Responses | |
| Scotland | 8.44% | 20 |
| Wales | 5.49% | 13 |
| England | 82.70% | 196 |
| Northern Ireland | 2.53% | 6 |
| Ireland | 0.84% | 2 |
| Answered | 237 | |
| Skipped | 2 |
| How long have you been trading? | ||
| Answer Choices | Responses | |
| under 1 year | 1.27% | 3 |
| 1-2 years | 3.80% | 9 |
| 2 – 5 years | 13.50% | 32 |
| 5 – 10 years | 19.83% | 47 |
| 10 years plus | 61.60% | 146 |
| Answered | 237 | |
| Skipped | 2 |
| What was your last full years’s turnover? | ||
| Answer Choices | Responses | |
| Less than £85,000 | 35.90% | 84 |
| £85,000 – £150,000 | 23.50% | 55 |
| £150,000 – £250,000 | 20.94% | 49 |
| £250,000 – £500,000 | 15.38% | 36 |
| Over £500,000 | 3.42% | 8 |
| Over £1 million | 0.85% | 2 |
| Answered | 234 | |
| Skipped | 5 |
| What have you found the most testing for you during the Christmas peak? Click the ones that apply to you. | ||
| Answer Choices | Responses | |
| Flower and plant costs | 75.73% | 181 |
| Estimating sales for buying purposes | 60.25% | 144 |
| Staff sickness | 10.46% | 25 |
| Utilities / overheads costs | 33.05% | 79 |
| Flower and plant deliveries | 10.04% | 24 |
| Availability of sundries | 19.67% | 47 |
| Website issues | 3.35% | 8 |
| Other (please specify) | 5.86% | 14 |
| Answered | 239 | |
| Skipped | 0 |
| How did your Christmas 2022 sales compare to those of Christmas 2021? | ||
| Answer Choices | Responses | |
| The best year in sales I’ve ever had | 6.69% | 16 |
| Slightly better than last year | 19.67% | 47 |
| The same | 20.92% | 50 |
| Less than last year | 36.40% | 87 |
| A significant decrease in sales compared with last year | 17.15% | 41 |
| Answered | 239 | |
| Skipped | 0 |
| If you are a member of a relay, how was the relay side of business this Christmas? | ||
| Answer Choices | Responses | |
| Excellent | 0.00% | 0 |
| Good | 11.26% | 25 |
| Fair | 28.83% | 64 |
| Not applicable | 47.75% | 106 |
| Other (please specify) | 12.16% | 27 |
| Answered | 222 | |
| Skipped | 17 |
| How did the number of online orders from your own website compare to those of Christmas 2021? | ||
| Answer Choices | Responses | |
| We had more online orders than last Christmas | 16.95% | 40 |
| We had the same amount of online orders | 19.07% | 45 |
| We had less orders online than last Christmas | 46.19% | 109 |
| Don’t have an ecommerce website | 18.64% | 44 |
| Answered | 236 | |
| Skipped | 3 |
Q9 How did you manage your Christmas range of products this year? Was it bigger or smaller? perhaps more ‘florist choice’ for options to buy more creatively. And (if applicable) how were shop grab and go customers this year?
CLICK HERE to download the responses
| 1 | 2 | 3 | 4 | 5 | Total | Weighted Average | |||||
| 10.13% | 24 | 21.10% | 50 | 32.07% | 76 | 24.05% | 57 | 12.66% | 30 | 237 | 3.08 |
| Answered | 237 | ||||||||||
| Skipped | 2 |
| In the next 12 months what do you see as the three biggest financial challenges to your business | ||
| Answer Choices | Responses | |
| Controlling and managing costs | 65.55% | 156 |
| Maintaining an acceptable level of profit in my business | 68.91% | 164 |
| Energy costs and cost of living in general | 46.64% | 111 |
| Cost of fresh products i.e Flowers and plants | 71.01% | 169 |
| Managing the business cashflow | 23.95% | 57 |
| Impact of levies/duties due to Brexit | 9.24% | 22 |
| Salary increases | 28.99% | 69 |
| Impact of bad debtors | 2.10% | 5 |
| Building new business relationships in 2023 | 10.08% | 24 |
| Answered | 238 | |
| Skipped | 1 |
| In the next 12 months select the three most likely actions you will take in your business? | ||
| Answer Choices | Responses | |
| Closure of business | 6.96% | 16 |
| Moving business premises | 2.61% | 6 |
| Business restructure | 13.48% | 31 |
| Staff redundancy | 0.87% | 2 |
| Staff increase | 0.87% | 2 |
| Cutting overheads and operational costs | 26.09% | 60 |
| Diversifying the business model | 11.30% | 26 |
| Increasing turnover | 12.61% | 29 |
| Increasing marketing activity | 20.00% | 46 |
| Upskilling technology methods | 5.22% | 12 |
| Answered | 230 | |
| Skipped | 9 |
