We know you’re gearing up for one of the busiest times in the floristry calendar so, when our Industry Partner, Queen Bee, offered to share practical advice on how QR codes could streamline your festive marketing efforts, we were all ears!
Let’s start with what a QR code actually is! A QR (Quick Response) code is like a scannable barcode that directs your customers to a specific piece of online content. Think of it as a shortcut – one quick scan can take your customers directly to a webpage, video, discount offer, or any other online link. You might see these codes on packaging, posters, or restaurant menus, and now, they’re proving valuable in retail spaces, including floristry.
How to Generate QR Codes
Creating a QR code is simple and free. Just follow these steps:
- Choose a QR code generator – websites like QR Code Generator or even Canva make it easy.
- Insert your URL – paste the url link to the webpage, PDF, or social media account you want to share. Tip: If you’re linking to a PDF (like a Christmas gift guide), make sure it’s hosted online, either on your website or a file-sharing service like Google Drive, so you have a unique link.
- Download the QR code – once generated, download the code and you’re ready to add it to your materials!
Here’s 7 Savvy Ways Florists Can Use QR Codes This Christmas
- Exclusive Offers:
Add a QR code to signage in your shop or even on receipts, leading customers to a hidden Christmas discount or special offer. This will incentivise them to return or shop online, making them feel valued and ‘in the know’. - Gift Guides or Christmas Collection:
Share a QR code that directs customers to a digital Christmas gift guide, filled with clickable links for easy shopping. Alternatively, use a QR code to take customers directly to your Christmas online range! - Customer Feedback:
Add a QR code to your packaging or receipts asking for a quick review. Directing customers to leave feedback helps build trust and showcases your excellent service. Plus, positive reviews ahead of Christmas could tip hesitant buyers into new customers. - How-To Guides for Bouquets and Wreaths:
For your Christmas range, why not offer a QR code on your message cards linked to a “How to care for your festive bouquet” guide or how about a video showing “How to style your wreath for Christmas?” This is a fantastic way to add value to your product and enhance your customers’ experience. - Follow Us on Social Media:
Place QR codes around your shop or on your Christmas market stall signage encouraging customers to follow your social media channels for more festive content. You could entice them with behind-the-scenes footage, giveaways, or sneak peeks of your Christmas range. - Link to Blog Content:
Use QR codes to direct customers to blog posts with Christmas-specific tips, like “How to Style Your Christmas Entryway” or “Top Christmas Fresh Floral Must-Haves.” Blogs help showcase your expertise and keep customers engaged between shopping. - Festive Fun:
Share some seasonal fun by linking to a festive playlist or your team’s top Christmas movie picks with a QR code. This makes for a fun and light-hearted personal touch, helping build rapport with customers and keeping your brand top of mind.
Why QR Codes?
This festive season, as you’re handling increased orders and footfall, QR codes can help you deliver a richer customer experience more easily. They give your customers access to information, offers and content instantly with a simple scan, saving time and avoiding the need for lengthy website URLs – all of this making it easier and quicker to buy, enquire or follow.
For more tips and time-saving tricks to help you Queen Bee currently have a socials ‘Sleigh the Season‘ series on Instagram, where they are sharing even more ways to increase your marketing productivity during the busy months ahead! Make sure you give them a follow as well as the BFA to keep up to date!
