The Garden Museum launches inaugural Winter Flowers Week - British Florist Association

The Garden Museum launches inaugural Winter Flowers Week

7-11 December 2023

This December, the Garden Museum will host the first Winter Flowers Week, a celebration of seasonal flowers and foliage through immersive festive installations.

Installation by Shane Connolly, photo courtesy Shane Connolly &Co

Installation by Tattie Rose Studio at British Flowers Week 2021 © Rona Wheeldon

Five floral designers are set to transform the Garden Museum into an environmentally friendly floral winter wonderland. The inaugural Winter Flowers Week is the new winter counterpart to the Garden Museum’s annual summer exhibition for British Flowers Week. You can discover sustainable festive installations and find inspiration in seasonal British-grown flowers and foliage from exhibitors Shane Connolly & Co, Carly Rogers Flowers, Hazel Gardiner Design, Tattie Rose Studio and Floribunda Rose.

Building on the success of the Garden Museum’s annual summer exhibition British Flowers Week, this new winter edition champions a seasonal and sustainable approach to festive decoration. Five floral designers will transform the museum into a winter wonderland like no other: with sustainability at the heart, their floral installations will be created using only British-grown seasonal flowers and foliage, and environmentally-friendly materials and methods.

The installations will be designed specifically for the historic space and will interact with the Garden Museum’s Grade II* listed building, parts of which date back to 14th century. Visitors can find inspiration for their own festive decorations and florists may find these mechanics for large scale designs very interesting as the designs will be in situ for 5 days.

Shane Connolly & Co – Shane Connolly is a floral designer, international speaker, and author of five books. He champions sustainability in the floral industry. Shane works with the RHS to improve sustainability in floristry in their annual shows, and is also a judge at RHS Chelsea. He has written five books and teaches his approach to flower design all over the world. Shane’s clients range from great public institutions like The V&A; the RA and the National Portrait Gallery, to a veritable who’s who of the great and the good of British life.

Carly Rogers Flowers – a Camberwell based artist and florist combining a passion for flowers and plants with contemporary art, design and sculpture. With a Master’s Degree from the Royal College of Art, Carly’s eye for design goes beyond the traditional floral arrangement and tells a skilfully crafted story. Previous work has seen Carly and her team create botanical installations for the RHS Chelsea Flower Show, London Design Week, British Flowers Week, Sketch Mayfair in Bloom, and Chelsea in Bloom.

Carly Rogers Flowers installation at Sketch, photo courtesy Carly Rogers 

Hazel Gardiner Design – a London floral studio founded by Hazel Gardiner, botanical artist, gardener, broadcaster and Garden Museum Trustee. Hazel strives to be responsive to the seasons, producing designs for events, editorials, retail and campaigns. The signature style is exuberant and naturalistic often merging fresh, dried and edible materials with planting. Hazel has created floral pieces for clients including the RHS Chelsea Flower Show, BBC Gardeners’ World, Jo Malone, Levi’s and Sony Music.

Tattie Rose Studio – A close knit team of family and friends, Tattie Rose Studio travel throughout the country and internationally with highly skilled makers providing thoughtful, beautiful and exciting flowers and botanical sets for parties, events, select weddings and other interesting projects and commissions.

Floribunda Rose – founded by Sarah Diligent in 2014, Floribunda Rose is a floral design studio and flower school based in Hampshire. Alongside championing and using British flowers, they use and teach sustainable floristry methods. The teaching ethos at Floribunda Rose is that floristry should be sustainable; the flowers, the mechanics, the business, and everything in between. Sarah and co-author William Mazuch wrote A Guide to Floral Mechanics, a book written to share their environmentally-friendly floristry methods.  

Winter Flowers Week will also include a Friday Late event on Friday 8 December, a chance to see the installations with a drink in hand while enjoying performances and festive floral activities.

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