It’s not surprising to read that most florists over the Mothers Day period had a super duper, if not exhausting peak period. Our questions however did reveal what comes next and how many or re-evaluating your business. Click the comments link to read the responses but you might need a cuppa in hand.
Thank you to everyone that took part.
Retail shop business in village/ town/ city
75.64%
208
Studio Florist working from a unit
17.82%
49
Event / wedding florist
3.64%
10
Freelance
2.18%
6
Wholesaler
0.36%
1
Other
0.36%
1
Answered
275
England
86.55%
238
Scotland
6.55%
18
Northern Ireland
1.45%
4
Wales
5.45%
15
Answered
275
More online orders
84.38%
216
The same amount of online orders
9.38%
24
Less online orders
6.25%
16
Answered
256
Skipped
19
Yes I pay for it and I do it myself
24.45%
67
Yes I pay for online/ social media marketing using a third party to do it for me
Q16 Undoubtedly Covid and lockdowns has impacted your business this last 12 months but can you tell us how it’s changed your business going forward- if at all?
The British Florist Association (BFA) is ‘not for profit’ organisation which represents approximately 8000 florists and used its database of 5540 florists with Survey Monkey for the Christmas Survey 2020. We also shared this on social media platforms such as Instagram, Facebook and Twitter. The content of these results belong to the BFA and use of the content should be agreed by the BFA and accredited to the www.britishfloristasscoiation.org. Thank you.
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