6 Tips to Win Over Wedding Couples - British Florist Association

6 Tips to Win Over Wedding Couples

Planning a wedding can be a whirlwind of excitement, stress, and countless decisions—especially when it comes to finding the perfect florist to make those floral dreams a reality. As a florist, you want to stand out from the bouquet of options and win over those soon-to-be-wed couples. But how do you do it? Our Industry Partners, Queen Bee share five tips to help you blossom and bloom your way into the hearts (and bookings) of wedding couples.

1. Pricing Clarity

Let’s talk pennies. A good place to start is by offering transparency in your pricing. We know many of you may find this uncomfortable, but even a ‘starting from’ price will make it easy for couples to understand what they are getting for their money. It also helps attract the right couple for your services.

Consider creating a downloadable brochure that outlines guide pricing or promotes popular wedding combinations. Emphasise the value that your services bring by showcasing the quality of your flowers, your unique design expertise, and the personalised attention each bride receives. Stunning visuals can often convey the value and luxury of your services far more effectively, helping brides envision the beauty and expertise you can bring to their special day.

2. Proof is in the Pudding

When it comes to choosing a florist, couples want reassurance that they’re making the right choice. Show them the proof! Publish glowing testimonials from past clients, create captivating case studies, and don’t forget to flaunt those five-star Google reviews. Let your track record speak for itself and leave couples in no doubt you’re the florist for the job!

3. Show Your Floral Flair

What’s your floral style? Whether it’s rustic chic, modern minimalism, or boho botanical, let your unique flair shine through. Show, don’t just tell! Create captivating timelapse reels, jaw-dropping before-and-after shots, and set up inspirational boards on Pinterest. Give couples a glimpse into the floral wonderland you can create for their big day. More on this over on the Queen Bee website.

4. Process: From Bud to Bouquet

Help guide couples through the floral frenzy by sharing your expertise with engaging blogs detailing the wedding flower journey—from initial consultations to the big day blooms. Dedicate a page to weddings on your website and offer downloadable e-guides packed with helpful tips and tricks. By highlighting your process, you’ll sow the seeds of trust and confidence in your services.

5. Stay connected 

Let’s be honest, planning a wedding is a bit of a juggling game. That’s where your email game can shine. Send out a series of friendly reminders and helpful tips tailored to each stage of the journey. Think of it as your way of being the helpful florist friend they didn’t know they needed! Save time by creating email templates and explore whether your software allows for automation, streamlining your communication process while maintaining a personal touch. And don’t sweat the follow-ups – busy brides-to-be will appreciate the gentle nudge.

6. Why You? Because You’re Bloomin’ Brilliant!

Last but certainly not least, let them know why they should choose you over the competition. Show the face behind the flowers, give them a tour of your creative space, and showcase your skill in action. After all, when it comes to choosing a florist, couples want someone who’s not only talented but also someone they can connect with on a personal level.

The trick is to anticipate their questions, ignite their imagination, and be authentically you, but with these six tips, you’ll be well on your way to winning over those wedding couples!

But wait, there’s more! Head over to the Queen Bee website for a must-have wedding shots checklist. This handy tick list includes all the essential shots to secure during the busy wedding season, helping you not only capture those magical moments but also promote yourself to future brides and grooms-to-be.

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