Mothers Day 2024 survey results - British Florist Association

Mothers Day 2024 survey results

Thank you to all of the florists that helped the BFA with our Industry wide survey. Below are the results of the Mother’s Day survey and some interesting reading.

So grab yourself a cuppa and see how you faired in comparison to others.

ANSWER CHOICESRESPONSES
Retail / Studio florist 95.71%
Event Florist0.71%
Contract/ Freelancer Florist0.71%
Event Planner0.00%
Education facility1.43%
Wholesaler0.00%
UK Flower grower0.71%
Relay0.71%

ANSWER CHOICESRESPONSES
Scotland10.00%
Wales5.71%
England80.71%
Northern Ireland2.14%
Ireland 1.43%
ANSWER CHOICESRESPONSES
A price increase in the last 2 weeks. 82.73%
No price difference and remained the same as previous weeks.12.23%
My flowering buying dropped in price slightly3.60%
Prices dropped very quickly 1.44%
ANSWER CHOICESRESPONSES
On the day of Mothering Sunday19.29%
1 day before Mothering Sunday 30.00%
2 days before Mothering Sunday14.29%
3 days before Mothering Sunday1.43%
4 days before Mothering Sunday0.71%
5 days before Mothering Sunday0.00%
I didn’t cut off at all and kept going.30.00%
Other (please specify)4.29%
  • Didn’t take orders, made up to take away
  • 2 days before for Interflora to leave space for our own more profitable orders
  • We set limits on each day for Interflora, but locals just kept going
  • Cut off deliveries 2 days before, always accepted walk ins
ANSWER CHOICESRESPONSES
Roses56.12%
Lilies34.53%
Tulips37.41%
Spring flowers in general53.24%
Gerbera20.86%
Gyposphilia 5.76%
Ranunculus 7.91%
Mixed British grown2.16%
ANSWER CHOICESRESPONSES
Yes I did pre-order30.00%
No I didn’t pre-order27.14%
I pre-ordered the majority of my buying list27.14%
I took a chance and bought last minute 5.71%
Other (please specify)10.00%
  • I pre ordered some but bought the majority last minute.
  • Due to how busy we ended up i had to emergency buy 3 times
  • I pre-order a small list and bought the last the day or two before.
  • Both pre-order and top ups
ANSWER CHOICESRESPONSES
Pre-made designs on the website37.68%
Florist choice from the website26.09%
Pre-made designs in the shop (walk in customers)24.64%
Specific designs made up from customer requests (walk in customers)5.07%
Other6.52%
  • Colour themed choices set by the florist
  • Individual pre-orders
  • Telephone orders for a mixed bouquet
ANSWER CHOICESRESPONSES
Increased my sale of plants23.02%
Roughly the same as last year28.78%
A decrease in the sale of plants25.90%
I don’t stock plants22.30%
ANSWER CHOICESRESPONSES
My average sale increased on last year50.00%
My average sale was the same as last year31.16%
My average sale was less than last year19.57%
ANSWER CHOICESRESPONSES
We had more online orders than last Mothers Day55.40%
We had the same amount of online orders17.99%
We had less orders online than last Mothers Day10.79%
Don’t have an ecommerce website15.83%

ANSWER CHOICESRESPONSES
Just the one24.29%
I use 2 suppliers44.29%
I use 3 suppliers20.71%
I use more than 3 suppliers10.71%
12345WEIGHTED AVERAGE
33.09%21.58%20.86%10.79%13.67%2.50
ANSWER CHOICESRESPONSES
Flower and plant costs61.87%
Estimating sales for buying purposes55.40%
Staff sickness 7.91%
Utilities / overheads costs15.11%
Flower and plant deliveries5.76%
Website issues 0.00%
Other (please specify)10.79%
  • Google prioriting advertising of large online florists over independent
  • Staffing
  • Freshness of flowers, quality
  • Customer’s expectations on price esp versus eg supermarket prices with no concept of the variation in quality.
  • Finding the right experience of freelance staff
  • Old age LOL

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