BFA FleurEx 26 - 27 October 2019 - British Florist Association

BFA FleurEx 26 – 27 October 2019

Hundreds of commercial florists, floristry students and industry suppliers will be coming together at BFA FleurEx on Saturday 26th and Sunday 27th October 2019 on the look-out for new products, innovative floral design ideas, new wholesale flower and sundries suppliers and to network. Make sure you’re one of them!

Entry to FleurEx is FREE for members and £10 for non members. Please register even if you are coming for FREE!

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Tickets can also be booked by phoning the ticket hotline directly on 0333 666 3366, the phones are manned from 9am – 7pm Mon – Fri, 9 – 5 Sat, an admin fee of £1.50 is charged for phone bookings. Please note these calls are to Ticket source, whilst happy to help – they will not be able to answer technical queries, please contact us at the BFA for any specific show queries you may have on


The luxurious Jurys Inn, Hinckley is the new host venue for BFA FleurEx 2019 As central to the UK transport networks as can be, the Jurys Inn is just 5 minutes’ drive from the M69 and 10 minutes away from the M1 and M6 motorways and just 5 minutes by taxi from Hinckley train station.  It offers everything for a weekend at BFA FleurEx: outstanding exhibition facilities, 300 rooms, 2 restaurants, 3 bars, a café, a heated indoor pool, fitness centre and spa.

£105.00 B&B per night based on single occupancy

£115.00 B&B per night based on double occupancy

To book the hotel ring 0870 4100 800 and quote the special rate code THEBRI251019


  • Saturday 26th October are 13:00 -17:00hrs / 1pm – 5pm
  • Sunday 27th October from 9:30 -16:00hrs / 9.30am – 4pm


Taking to the Floral Stage to wow the crowds with their breath-taking innovative work by International and National designers.

Solomon Leong

Solomon Leong from Hong Kong is a world class designer. With a huge fan base he will wow you with gorgeous creative work that’s not just for the stage but has some commercial elements too. Influenced by the English Garden Style (he lives here several months of the year) and the European flower design ethos, Solomon has found competitions and demonstrations and important part of his professional life

Fleurex Solomon Leong demonstrator from Hong Kong and World cup floristry, British Florist Association.

Mark Entwistle

An accredited Member of the American Institute of Floral Designers, Chelsea Gold Medal Winner and former UK Florist of the Year.
Mark enjoyed a successful teaching career at Reaseheath College, Nantwich, Cheshire, before becoming Creative Director at The Black Rose and Cheshire School of Flowers in Knutsford. He is now a freelance floral designer and demonstrator.
Mark has gained the respect and admiration of colleagues in the floristry field in the UK, Europe and America for his innovative floral designs. He teaches regularly to both professionals and amateurs in both groups and one to one sessions.

Mark Entwistle from Manchester is demonstrating at FleurEx for the British Florist Association.

The Circus

As well as having 2 top designers we are thrilled to include ‘ The circus’. A top designer will teach new techniques, tips and tricks for florists to use in their own shops. As they demonstrate they will talk about supermarket competition and how it affects the florists and how increasingly important it is for florists to move the times and stay relevant at the front of consumer minds.

The Circus Holland demonstrating at FleurEx in October for British Florist Association.


We have 3 fabulous designers for our ever popular masterclasses.

Rebecca Hough
Tracy Rowbottom
Soren Van Laer

Tracy – a RHS Chelsea Gold medal winning florist, designer and stylist who has worked in and around the flower industry for over 20 years. She has a distinctive sculptural style and spent a lovely summer working as a sculptors assistant to develop those skills. Tracy served a traditional apprenticeship while working in florist shops and achieved her National Diploma in Professional Floristry. After completing her apprenticeship she went on to run her beautiful florist shop for 20 years. Tracy now combines her career as a florist, designer and stylist with her role as Florist liaison and sundries buyer at Flowervision Bristol.

Tracy’s bridal work will include Autumnal flowers and foliages. This new technique will demonstrate how you can make something different for any wedding and adapt it to the situation.

Rebecca – a tutor at Durham college who has built a fabulous reputation for excellence and now at the top of her game. She has competed at RHS Chelsea Florist of the Year winning her gold and best in show in 2018. Her bridal work will amaze you and is an organised and well respected designer.

Rebecca’s work will delight and inspire. This lovely bridal piece will ensure you walk away with something new.

Soren Van Laer – completed his floristry training in Belgium and once his training was accomplished he started working for Geert Pattyn in Geluwe. It was a place where he learned many new techniques and he was able to put into practice what he observed during the apprenticeship which eventually turned into full time work with Geert. Three years later Sören decided to give his career a boost, he now works as a Freelance florist , travels Europe doing workshops and seminars, as well as demonstrations, exhibitions and product presentations. During his career, he competed successfully at Eurofleurs, World Skills Fleurcup and has created huge installations at Alden Biesen.

Tickets for demonstrations cost £15 per demonstration for members and £20 for non members.

FleurEx competitions

And don’t miss the ever-popular BFA FleurEx Open Floristry Competitions, which attracts dozens of design entries and hundreds of appreciative viewers.


Over 30 trade suppliers, including BFA FleurEx Main Sponsor will be taking exhibition space to talk to florist visitors and showcase their latest product offers. Amongst other show highlights will be the Debut Designers Stage, which gives younger florists the chance to shine and showcase their new and innovative floristry techniques.   


On Saturday night, the scene is set for the sparkling annual Gala Dinner Dance and Industry Awards ceremony, celebrating the cream of the floral crop. 

Join us to find out who has won the coveted awards as they are crowned the best in their category as voted for by the industry. 

We also recognise the hard working level 4 and 5 students as they are presented with their certificates by the BFA Chairman. Dress up, wear your finest gala gown and join the Chairman at his drinks reception at 19:00hrs. 

This is followed at 19:30hrs by a 3 course meal with wine & coffee. The evening continues with presentations of all the various awards and concludes with a disco until the early hours. Rub shoulders with the biggest names in floristry, find out who’s won what in the BFA Industry Awards and shake your booty on the dance floor. 

The Gala Dinner will be held in the ballroom at Jurys Inn Hotel and tickets are £60.00 per person for BFA/IoPF members (plus VAT & booking fee) or £75.00 (plus VAT & booking fee) for Non BFA members.

If you wish to stay in the luxurious Jurys Inn under the same roof as the conference centre we have managed to secure some great room rates. To book your accommodation at the hotel call 0870 4100 800 and quote the special rate code THEBRI251019

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