Heading to FleurEx this year? It’s always an inspiring weekend – full of flowers, design, and fellow florists. But beyond the buzz of the event itself, FleurEx is a golden opportunity to boost your business and connect with your customers in new ways.
Here are four ways to make sure you bring the FleurEx magic back home to your business – and to the people who buy from you.
1. Share the Moment
Don’t just attend FleurEx – let your customers come along with you.
Post live updates on your socials: snapshots of the stands, a favourite demo, or the flowers that catch your eye. Share a quick Story poll (“Which bouquet trend would you love to see in our shop?”) or a reel of your favourite highlights.
Your customers love seeing the passion and effort that goes into your craft. By sharing, you’re showing them that you’re out there discovering new ideas – all of which will make their bouquets more exciting.
2. Capture and Create
Your phone is your best friend at FleurEx. Take photos and videos of trends, products, and techniques that inspire you. Then, think about how you can repurpose that content:
- A carousel post of “5 floral trends I spotted at FleurEx”
- A reel showing a new colour palette or design idea
- A “What we’re bringing back to the shop” blog
This keeps your content authentic, interesting, and rooted in real industry expertise – and shows customers that you’re always investing in fresh inspiration.
3. Follow Up
Don’t keep FleurEx to yourself. Pull together your key takeaways into a blog post and share it all in a newsletter to your subscribers: new flower varieties you’ve discovered, techniques you’re excited to try, or products you’ll soon be offering.
Even better, make it a two-way conversation. Add a quick poll (“Which trend would you love to see us design?”), or invite them to hit reply with their opinion. You could even give subscribers the chance to be the first to hear about a new bouquet or design inspired by FleurEx.
This builds anticipation, sparks conversation, and keeps you front of mind for the next time they want to order flowers.
4. Build Connections (For Future Offers)
One of the biggest perks of FleurEx is the chance to meet other florists, suppliers, and industry experts. These connections can lead to collaborations, new sourcing opportunities, or special products that set you apart.
And don’t forget to stop by the BFA exhibition stand while you’re there. Whether you’re a business, an individual florist, or a student, there are membership options to suit you – each packed with benefits to help you grow and stay connected. Come for a friendly chat and discover how BFA membership can make sure you never miss a beat in your industry.
Final Thought
Attending FleurEx isn’t just about what you see on the day – it’s about what you do with it afterwards. If you capture, share, and follow up with intention, you’ll not only inspire your customers but also strengthen the story of your business.
Make this year the one where FleurEx isn’t just a date in the diary, but a real marketing moment for your floristry business.
Not got your tickets yet? Hit the button below to discover more about FleurEx and get your tickets. Remember BFA Members get a discounted rate and IPF Students can go for FREE!
